For Love Of Chocolate & All Things Marketing

I think it’s only fitting that my first blog post capture the essence of who I am and the things I celebrate. Marketing and Chocolate of course. A little over a year ago, I had the opportunity to hear Katrina Markoff speak at a brand marketing conference. She is the owner and head chocolatier of Vosges Haut-Chocolat.

What I was reminded of as she spoke, was how important it is to fuse your passions into your career and celebrate what you know every day…it is far easier to be successful. It is also easier to find the shiny penny. What Katrina loved was chocolate, world travel and cooking. She merged those ideas into a luxury chocolate brand that redefines the luxury chocolate market.


Vosges has a tagline of peace, love and chocolate and their mission statement defines the core of what they stand for… “The Vosges Haut-Chocolat mission is to create a luxury chocolate experience rooted in a sensory journey of bringing about awareness to indigenous cultures through the exploration of spices, herbs, roots, flowers, fruits, nuts, chocolate and the obscure. We invite you to be aware and open to the many cultures, artists and theories of the world’s people, through the medium of chocolate. What better way to learn about a culture, person or object than through eating. If we can embrace the idea of trying something new such as the perplexing oddity of curry and chocolate, we just may come one step closer to bringing peace to the world through chocolate. One Love, One Chocolate.”

This mission is maybe a little complex, and some might find it pretentious…but it’s clear that they understand and maintain the culture of their company and the products they create. Before I even understood their brand, I understood the connection. Katrina took me on a journey to touch the different chocolates, to see their different colors and glosses, to smell the nuance of spices – AND I HADN’T EVEN GOTTEN TO EAT IT YET! But I’ll admit, when I took the first bite, my experience with the chocolate was even more amazing than I’d hoped. It was the build up to the eating experience.


There lies the even greater truth in the Vosges brand. They have beautiful purple boxes that exude quality, their chocolate is top quality, their herbs hand selected…their stories, captivating. The shiny penny was elevating the brand experience of chocolate by creating a personal connection and an emotional experience. What started as a variety of unique truffles has morphed into a variety of brand extensions that include candy bars, cake mixes and gift boxes to name a few. And each item invites you on a journey. Trust me, I love Hershey’s, Godiva, Dove and others; they make good and bad days better (my personal trainer would disagree) – but none create the experience of Vosges. Congratulations Vosges on creating a beautiful shiny penny.


One Comment

  1. Jin Ju Wilder says:

    Hi Melinda! Congratulations and I like your website. I just had to respond that I also had the same experience with Vosges and agree that their messaging and packaging is part of the experience they create with their delicious chocolate.

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