Zombies Make For Entertaining & Meaningful Content – Not Just for Halloween

I’ve never been a fan of horror movies.  In fact, Gremlins gave me nightmares for months, so zombies are definitely not on my radar.  Quite frankly neither are teenage vampires or werewolves, but that’s another story.    However, I am a fan of great content that engages consumers and I don’t expect that from the government.  So I was surprised to see that the CDC has recently achieved some PR genius for the nominal cost of $87.

So what did they do?  They wrote a blog, just like they always do.  They covered the mundane facts about emergency preparedness and reminded the readers to stock food, water and medications, have access to important paperwork and tools, etc.  So why is this content so interesting and how did they get over 3 million views and 537 comments, not to mention cover stories in the LA Times & USA Today?  Well, they wrote about “How to Survive a Zombie Apocalypse” Read about it here.    As it turns out, your emergency kit requires many of the same things for zombie attacks as it does for natural disasters.

What a clever employee at the CDC understood is that the content wasn’t new, and it wasn’t  interesting and not enough people were getting the facts.  How could they flip the script and find a more compelling and contemporary theme that would make people pay attention.   Zombies were cool…and the CDC message has gotten to the masses.  In fact, they now have t-shirts and posters for zombie apocalypse and recently distributed a comic book version at Comic Con to rave reviews.

Great content needs to be easy to understand, but also interesting to read.   Good content is irrelevant if you are the only one that reads it.  Ask yourself – are you, your message or your brand ready for a zombie attack?  More importantly, are you willing to take a risk to engage new audiences and create exposure for your brand.

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