Zombies Make For Entertaining & Meaningful Content – Not Just for Halloween

I’ve never been a fan of horror movies.  In fact, Gremlins gave me nightmares for months, so zombies are definitely not on my radar.  Quite frankly neither are teenage vampires or werewolves, but that’s another story.    However, I am a fan of great content that engages consumers and I don’t expect that from the government.  So I was surprised to see that the CDC has recently achieved some PR genius for the nominal cost of $87. So what did they do?  They wrote a blog, just like they always do.  They covered the mundane facts about emergency preparedness and reminded the...

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For Love Of Chocolate & All Things Marketing

I think it’s only fitting that my first blog post capture the essence of who I am and the things I celebrate. Marketing and Chocolate of course. A little over a year ago, I had the opportunity to hear Katrina Markoff speak at a brand marketing conference. She is the owner and head chocolatier of Vosges Haut-Chocolat. What I was reminded of as she spoke, was how important it is to fuse your passions into your career and celebrate what you know every day…it is far easier to be successful. It is also easier to find the shiny penny. What Katrina loved was chocolate, world travel and cooking....

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