About Us
FOR LOVE OF MARKETING & CHOCOLATE
It’s true – we all need a little luck, but good marketing is finding the shiny penny in the sea of silver sameness. Copper Penny Marketing is the place where good marketing ideas create solid brand plans and positive ROI -fueled by experience, hard work and relationships.
At Copper Penny Marketing, we get that “a penny saved is a penny earned” so we find creative and affordable solutions for every marketing need. From brand development and management to new package design, product launches and promotional campaigns, we identify what you need and make it work in your budget. For What It’s Worth…see what we do and what services you might need.
Melinda Goodman; President & Owner
It’s no secret that Melinda has always loved “the shiny new penny” and the creative process that fosters new ideas. Growing up on a farm in North Dakota helped develop a spirit of resourcefulness and thousands of acres of land to explore left the mind plenty of room to grow.
Today, with over 15 years of experience, Melinda is an industry leader in the area of marketing, promotions and public relations. She has worked with non-profits, small businesses and Fortune 500 companies like Disney Consumer Products and NBC Universal to create or re-imagine brands, inspire consumers and bring new products to market. To date, Melinda has managed the development of over 300 consumer packages, collaborated on a dozen new products and facilitated a variety of consumer promotions. See some of those Shiny Pennies in our portfolio.
But of course, all work and no play makes Melinda a dull girl – so she refuels her work passion with personal passions that include spending time with her husband, tackling home improvement projects in their Dutch colonial fixer-upper, hiking, biking and archery. Oh and did I mention food – cooking it, eating it and finding what’s new and cool. Check out her blog at Penny For My Thoughts to see what’s shiny and new in her world today.
P.S. Loves almost all food – but will always work for chocolate.
In The News
Father Knows Best: Women Approached Their Careers Tenaciously Because Of Dad – TheGrindstone.com
Small Business Spotlight of the Week – Crowdspring.com
Produce Veteran Opens Company – ThePacker.com
Melinda Goodman Launches Copper Penny Marketing – ProduceNews.com
Produce Marketing Veteran Opens Copper Penny Marketing – PerishableNews.com
SERVICES (for what it's worth)
FINDING YOUR SHINY PENNY
Copper Penny Marketing can help you Be Seen, Be Heard, Be Experienced & Be SHINY!
BE SEEN:
- Logo & Brand Development
- Collateral (brochures, sales presentations, etc.)
- Websites
- New Packaging & Point of Sale
BE HEARD:
- Trade & Consumer Public Relations Services
- Newsletters
- Social Media
- Advertising
- Key Messaging & Message Training
BE EXPERIENCED:
- New Product Development & Launch
- Trade Shows
- Consumer Events
- Market & In-Store Promotions
BE SHINY!
ROYAL STAR
RAZZLE
ROYAL OAK
VAL VERDE
penny for my thoughts
It is said in marketing and communication circles that all PR is good PR. There might be some truth in that, because your brand or organization is getting impressions and people are talking about you.
However, I tend to believe that the long term viability of brand success should rely on good marketing and PR strategies that are in line with company values.
That doesn’t mean you can’t be clever or push the envelope, but you should always stay true to what you stand for to build your brand.
Check back here often to read “A Penny For My Thoughts” and see what brands and experiences are influencing me and what has me talking.
CONTACT
